For the past couple of months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found an ideal solution to all my difficulties – local search engine optimization. I contacted a specialist SEO company providing SEO Local. After analyzing my business and its visibility issues, the SEO team presented me with an SEO package that included a large range of strategies designed to enhance the search engine page ranking of my website and drive more traffic and sales. Let’s look at how these strategies worked to advertise my business.
Local Listing Sites: Local Search Engine Optimization makes use of local listing sites (e.g. Yellow Pages, Yahoo, Google, Bing etc) that focus on local/geo targeted terms, for optimizing local search engine rankings. The SEO Company provided strategies that helped increase the ranking of my local business listing on these websites. Now, when someone searches for Denver-specific data associated with my company, the details in my business which is stored on all these sites appears as a top search result.
With enhanced online visibility, I find that more local customers started to visit my website, which is trying to promote my brand. My service provider took care to select only local listing sites authorized by Google for promoting my business.
Back linking: Local SEO services include building inbound links to your business website. In keeping with Google’s latest Penguin update, my SEO provider took care to develop backlinks to my website from reliable websites with content related to my business. I found that relevancy was crucial because the search engines identify keywords on the basis from the backlinks. Another significant aspect is link speed or the speed where backlinks are created. The SEO team built backlinks slowly and systematically, as any unnatural speed can make Google examine my links as spam. Additionally, additionally they employed tactics such as social bookmarking, article and forum submissions as well as other off-page activities. Keyword variations, branded text, along with other strategies were adopted to enhance results.
Social Media Marketing Promotion: My company also used effective social networking optimization approaches to drive my audience to my website. They built my company profile on popular social networking sites such as Facebook, Twitter, Google and much more and created posts inside them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engine listings, particularly Google, show search engine rankings from social media sites (Facebook, Google , Twitter, and much more) these profiles are also assisting to drive more organic visitors to my site. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Social media involves the maximum consumption of marketing potential with all the features (paid advertising facility, contests, business pages in the case of Google , and more) in social networking sites. In my experience, centering on a particular social networking site for marketing purposes (Facebook Marketing, Twitter Marketing) is the simplest way to promote your web based business.
Pay per click marketing advertising (paying money to look engines to show your internet site on top search results) is regarded as a strong way to promote business online due to easy implementation, high Return on Investment (ROI) and traceability. The SEO team provided my company with PPC advertising services, also referred to as geo-targeted PPC. The zdgveh was focused on the Denver area, which ended in more local customers visiting my website. Both open-ended keywords and focused keywords were used within my geo-targeted PPC.
The local Search marketing services supplied by the SEO company help draw the attention of more local customers to my website and helped inside the online promotion of my restaurant – something which I definitely couldn’t have achieved by myself.
Local Search Engine Optimization services assist in improving the exposure of the business within a particular geographical area. MOS Search Marketing Services, a specialist SEO company offers value-added Local Seo to optimize your internet site and allow you to receive quality online traffic.