Now that most of us have finally worked out how to spell Pinterest along comes Instagram. Instagram is a mobile application that is the brain child of Kevin Systrom, a college friend of Mark Zuckerberg’s. In reality, Zuckerberg invited Systrom to join him at Instagram when the social media marketing site was still just an understanding in Zuckerberg’s head, but Systrom opted to stay in school. That decision has led to Systrom becoming Silicon Valley’s, and Stanford University’s, latest internet billionaire.
Instagram is a free photo sharing social media marketing site launched on October 6, 2010. It allows users to download photos, process them by way of a digital filter, and share all of them with other users these are attached to. Instagram continues to be wildly successful in the first place. By December 2010 they already had over 1 million users. By April 2012, 30 million users were downloading over 150 million photos on Instagram. Also in April, Instagram became offered to android users. Seeing a threat to its social networking dominance, Facebook acted fast to neutralize its latest competitor. Again in April, Facebook bought Instagram for $1 billion.
How can local small businesses utilize Instagram? First, you have to register. To sign up a business you must have a location page. In order to generate location page for your business, you need to create an account in Foursquare. Foursquare is a location based social networking site for mobile users. Instagram uses Foursquare’s location database to tag a picture for that location. In case your location is not really already listed on Foursquare’s database, you can add it by following these steps as recommended on Instagram’s webpage:
1. Sing up utilizing your name brand since the user name.
2. Give a profile picture, details about the business and a link to your website
3. Connect to our other social networking accounts (Facebook, Twitter, etc.)
Now that you have your bank account set up, you can commence to create a presence on Instagram. One of the strategies that you simply can use are:
1. Share compelling content. Where have you heard that before? Whoever has followed inbound marketing, seo, and building an online presence is aware that all of it begins with content. Don’t be scared to try out your photos. Request feedback from the followers. What exactly do they like by far the most? How about the very least?
2. Use hashtags to discover more followers and share your photos. When utilizing hashtags, be specific. This should help you find like-minded people who will be more probably be interested in your product or service. So as opposed to simply saying #car, say #bmw. Make an effort to engage those who are most directly considering your product. Take a look at what other companies are doing in your industry. They probably have tried ideas who have not occurred to you personally.
3. Share the photo on other social media marketing sites. Instagram enables you to easily share photos on Facebook, Foursquare, Twitter, Tumblr, and Flickr. Once these users see your photo they will likely visit your site, or start to follow you on Instagram.
4. Ensure your photos tell the history you would like to tell. Posting a photo of that great steak dinner you’re planning to eat won’t would you much good in the event you own a tire shop. Be authentic. Your users will be able to tell if the photos you might be posting are actual or otherwise
5. Be consistent. Don’t over-saturate your posts, but post often enough to keep our followers engaged.
One of many criticisms of Instagram is that its filters destroy good photographs. This complaint comes mainly from professional photographers who may be feeling the heat of competition. Their standards of what is acceptable are usually more than the public at large as well. For the majority of business purposes, the photo reproduction in Instagram is “adequate”.
Another criticism is the fact that Instagram has no business model and little or no income. But that is certainly Facebook’s problem, not yours. As more online searchers conduct business on mobile devices, it is the prudent internet marketer who can benefit the most. Leveraging apps like Instagram pays dividends down the highway.
Instagram will not be the area to simply share product shots on a regular basis. Consider the experience people have using what you’re offering, or perhaps the benefits it gives people. Even better, show real-examples. Requesting user-generated content from the audience is a sure way to get this done. Which means that users share their photos utilizing a hashtag you provide.
You don’t must cram every hashtag you can think about in a single post, but you will need at the very least a few. A hashtag will be the # sign followed by descriptive words about your image like this example, I used #marketing and #ctaconf, that was the conference I was attending at the time. Whenever a user clicks/taps over a hashtag or types a hashtag in to the search box, it raises all images which use that hashtag. The consumer can even sign up for still follow that hashtag.
Anticipation is the user will spot your photo, head for your profile and greatest-case scenario, follow you and also get engaged with additional of your own posts! However, when hashtags are extremely popular, competition to show up inside the results is fierce. Comparable to SEO keywords, the greater popular a term is, the harder it is actually to remain at the top in the search engine rankings. Thus, my example of using #marketing really lwvnib futile should i wanted to get any traction from that post.
You need to create your hashtags highly relevant to your small business and location, but additionally engaging enough that a user would type them into Instagram’s search box. Make sure you let people know that their images might be featured on your page and you also can improve your Instagram content in a major way – for free!
No matter how you utilize Instagram for your business, be authentic and true in your brand. It’s what the platform is all about, and it’s going to help you improve your business, gain Instagram followers and attract sales or leads.