Once upon a time, not all that long ago, the best way to find information on the specific topic was to check out a website you knew. This was a time before search engines like google and progress now permits us to enter any keyword or keyword phrase within our browser to be given data from a seemingly endless list of options.
More and more websites started to emerge due to the major search engines revolution as people realised the possible they created. Search engines like google provided a never before seen supply of traffic. Once small, virtually unknown companies like Google and Yahoo grew in popularity because there seemingly limitless power increased and webmasters started to take note of the relevance and importance.
Making use of their surge in power, search engines slowly became conscious of just how important these people were. Because of this rules were established and use of the applications became more controlled.
Today that power is diminishing to your degree as the power of social media marketing steps up and in to a world once ruled only by search engines like google. Although search engine listings continue to have the masses running blindly behind the them, social media marketing is emerging since the front-runner for traffic generation.
Search engines maintain an unprecedented degree of popularity but social media marketing now offers services that the search engines have never or are ever likely too. In my opinion for this reason we will soon discover social media marketing traffic “out gunning” internet search engine traffic.
Readers Love Social Media Marketing
Users of social networking sites want to read about their favourite subjects. They log directly into their accounts to engage and find out what’s new in the worlds that interest them. Science fiction, Television, Books, just about any subject matter you can consider is represented in social media marketing (SM). When SM users see something of interest, they click it and go to the blog or site to read more.
More internet users are browsing SM sites nowadays than internet search engine sites. Access to information is simpler and more engaging. Presentation is better and through SM sites people can engage in a range of activities all in the 1 time.
Users of SM sites are active because they are curious not as they are trying to find something specific. For that reason they tend to keep on the sites for prolonged amounts of time, letting them engage and be subjected to information (and advertising).
Typically with online search engine traffic people are directed to your site because they are searching for something specific, perhaps researching or looking for a solution to your problem. Visitors who land on your pages because of this are more unlikely to remain and appear around. If they don’t determine what they may be specifically searching for they tend to move on and then hunt for what they really want.
Social Networking Traffic is Highly Targeted
The visitors who see your site from SM platforms like Twitter and Facebook are often highly targeted. They click on what attracts them or what they think may be interesting.
Facebook case studies have identified that users are incredibly highly targeted since they only click right through to something they have a very definite interest in. For that reason social networking traffic from the source tends to possess a much lower bounce rate, higher quantity of page views per visit and consequently an increased conversion into sales or subscriptions.
This tends to be the exact opposite for internet search engine traffic. Unlike social media traffic where users are come to what they want these are only sent to sites according to keyword relevance. Furthermore, they can’t set any guidelines about what they might prefer within their first page selections. Internet search engine traffic is defined by the major search engines and not from the users own preferences.
Social Networking Traffic is Reliable
With social networking traffic, as soon as you begin a following and form relationships with your readers, you’re virtually unstoppable. Keep a standard that provides quality, interesting information apnixn your visitors continues to have interaction are available back for additional. Always consider how smart your readers are and exactly how easily they recognise value in the content provided.
With internet search engine traffic your visitors can be directed far from you at anytime and without you doing anything wrong. It may just be a point of in which you rank within the search standings and also you could just be overlooked.
The balance of power is still changing but watch this space. Within the coming years I believe we will have a shift from the importance of internet search engine traffic. I wonder should you agree? Let me know your feelings in the comment box below.