Sitewide links are those which show up on every page of your site. These generally show up either in the menu/navigational bar or part of your web site, in the header section, or in the footer section. Sitewide links are either gonna be internal (pointing to pages on that same site) or external pointing to pages on other web sites.
An example would be footer links like those right on this internet site:
Internal sitewide links are completely fine and they are utilized by most websites simply because they make for a user friendly experience. Furthermore, they’re not employed to spread link juice to many other sites, or in other words they’re not used to affect Google or some other search engines like google with the objective of improving someone’s rankings artificially. All of the traffic and link juice stays and spreads around your website with internal sitewide links helping your audience navigate your site better.
External sitewide links are where it starts to get hairy, because you’re now together with a connect to another website on each page of the site. In today’s anal retentive arena of search engine listings, that looks suspicious to put it mildly. Note that the following is my very own personal conjecture because Google has never come out and managed to make it explicitly clear one of many ways or the other. If you make the hyperlink NoFollow, adding the rel=”nofollow” tag for the link, it won’t pass any influence/link juice to many other sites, then you already know which you won’t have any issues later on because you’re not seeking to pass influence, simply a helpful link for the traffic purposes. Nothing wrong with this particular whatsoever, therefore if you’re uncertain, opt for NoFollow.
Conversely, if you leave the web link as a DoFollow, and particularly if that link’s anchor text is the keyword you’re targeting on that linking to page, you can find dinged by Google someday if you haven’t already. Should you add more sites to the profile, it gets much more dangerous.
Ultimately it’s very subjective with a lot of shades of gray as opposed to a yes or no answer. Should your key phrases is a lot more of the branding keyword and you’re only carrying it out in one site to another one, then that’s less big of an issue.
Should you really simply want your connect to function in an effort to send visitors from one site to another, allow it to be NoFollow. Many webmasters aren’t worried about SEO Houston with regards to sitewide links; they may not care if their internet site ranks well, they simply want the traffic in one site to go to the other, and NoFollow will accomplish that simply fine.
Avoid strictly text based articles, articles or content, and even informative pages. More varied content as images, infographics, video, as well as forms goes quite a distance in delivering a more versatile and engaging user experience in delivering your content. Search engine listings know this, and consequently will always reward the page which employs multiple choices for delivering fcfrts content on the text based page within the same topics. While search engines like google are getting better about determining what certain content is about without the need to be explicitly told each time within the meta data, effective keyword usage within your content remains the best indicator for search engines to simply see how to index your page.