Shared economy or collaborative consumption is not a break through. Your ride in Uber or Lyft or perhaps your stick to Airbnb is a good example of peer to peer collaborative consumption. Exactly what makes this idea interesting is the ability of the shared economy based companies to supply simplified yet delightful experiences to consumers. This kind of easy services driven concept is enabled by technology and is silently building a profound effect on society – leading a Social Change.
Obviously Social change is a procedure of major changes over a duration of amount of time in pattern of behavior, cultural values and norms of society. These changes have long term effect on the society. So, let’s understand how these new age companies working on old model of Shared economy are assisting to bring a Social Change:
1. Socially our company is moving from Ownership to Sharing: Should you closely take a look at these companies, they neither offer any technology to help you nor they offer direct services. The delightful experiences are delivered by somebody that is sharing the products or services together with you. This is helping men and women to move from full ownership to some sharing model thus opening to unknown group of people from across the globe. This mode of sharing can’t be seen as selling since the provider of services is enabling you to be part of something they completely own & probably use in their daily lives. The better people share more they grow & more they grow the better they share. By doing this our company is moving from I & you to definitely we & us ultimately causing a harmonized happy world. This is the basis of the new direction and a paradigm shift which is leading a brand new way of life – a Social Change.
2.We are trusting the unknown: Each time you eat services through the shared economy model you trust the unknown. Yes there are reviews regarding the services you are wanting to consume but you must trust reviews from people that you don’t know and hence it really is trusting the unknown. Économie Sociale Et Solidaire from one part of the globe are trusting people from another part of the globe – which they may have never visited. Imagine this – you have planned a holiday trip in Chicago and are travelling through the comforts of your property in Colombo. You may have booked a room through Airbnb and know nothing concerning your host in Chicago. The only way to obtain information are some of the great reviews about the host. You still go on, complete a great stick with the host and give them 5 star reviews. This is really happening and happening all across the globe in a pace faster than your reading speed. Phenomenal. We being a Society are willing to trust more & take more risks to become global citizens. Looking more optimistically, this type of mutual respect & trust is succeeding a lot more than the standard style of consumption. This capacity to trust the unknown is challenging well-established brands. It is making them innovate and win consumer’s trust based on improved services or value otherwise they clearly face extinction. We are sharing more, we are also caring more so we are now trusting more as a Society.
3. We have been embracing change: When you go for services with the Shared Economy model you are moving from the traditional set up to an entirely new style of consumption. The old models are more mature and it’s easy to go with the previous and trusted method of doing things however the world is embracing this transformation. In the event the growth of businesses like Uber or Airbnb is any indicator then it’s clear that world is moving almost in one direction and that is certainly to go from traditional system to an alternative age model. Once you look at leading surveys you will find that Airbnb is booking more rooms than Hilton or Uber operates in additional than 250 cities and has better market valuation in comparison with many leading Airlines in the world. This is not an unexpected whatsoever. With proliferation of mobile connectivity & internet we will see this modification being embraced by way of a larger population thus ensuring a deeper & more significant influence on the society.
4. Our company is supporting Social entrepreneurship: Imagine this – a classic lady in UK features a 3 room apartment near city center and she doesn’t desire to put it on long lasting (1 year or more) rent as her distant family visits her one or two times annually. Simultaneously she needs to monetize real estate investment. She loves to meet people and doesn’t want to be lonely. With all the shared economy model she could do this all at the simplicity of few clicks. All of that she needs to do is to have the details uploaded on Airbnb or similar portals she trusts. She could not just monetize the investments but will also have the opportunity to meet people from diverse backgrounds. No requirement to browse through the hassles of contracting with every tenant or hire staff to perform the show, no walking around authorities, no need of posting costly ads, no follow ups and no requirement to engage realtors. In this particular new model she will run her business in simple yet very effective way. If the society starts supporting its constituents the progress is inevitable. The entire world- well almost- is coming together to back up you to make you successful. That’s social entrepreneurship.
5. And we are improving the Environment: This one is easy to understand but has the most important effect on our future. Once you go for car-sharing, bike-sharing or a ride-sharing you are actually helping to reduce carbon footprints, you happen to be saving fuel and everything linked to it. Rather than buying new stuff our company is re-utilizing and monetizing existing assets by sweating them which can be always better than throwing and purchasing new. Shared economy model really helps to reuse stranded assets like cars, bikes to vacant rooms along with toys which otherwise sits idle occupying space and they are seldom used. Underutilized goods become waste quickly and this model helps eliminate that. In this way we are helping ease pressure on environment by lowering the quantity of old products which are discarded or thrown and also decreasing the ever increasing demands of brand new goods. Enhance this reduced traffic congestion, savings because of lower usage of energy hawiho resources and it will be possible to clearly see the advantages of this new model on society overall. We are helping ourselves and the way forward for the society overall.
As you could have observed it comes with an inevitable change that people are all dealing with- our company is sharing more, we have been accepting more, we are embracing new, our company is becoming diverse and our company is making tomorrow better. This is surely a big paradigm shift that can slowly lead to a Social revolution with much more lasting impact than current technological advancements.